Curves are Beautiful

Throughout human history, construction has been shaped by the techniques and materials available at the time.

We used to live in round houses built from mud and branches. Rectangular buildings evolved from our ability to saw straight timbers and fire rectangular bricks. Modern sheet materials suit the orthodoxy to keep walls straight and flat. 

To build curved brick wall is a slow and expensive venture. One cannot use a string-line, so it takes a highly skilled brick-layer using a spirit level to plumb and level every brick individually. 

Despite the higher cost, there is still a desire to make our spaces softer, exciting, and inviting. People like curves.

One only needs to look at the groundbreaking projects of many top architectural practices where voluptuous surface textures and flowing organic spaces are increasingly the norm. 

Designed around the way in which people interact with them, and showcasing the latest in advanced engineering, these spaces are usually commissioned by those with deep pockets.

The rest of us make do with our boxes.

Until now.

With its unique geometry, ease of use, and lower labour costs than building with traditional brick, the Rotational Brick™ opens up challenging, exciting architecture to the masses.